The Summer Slide and the Million-Dollar Ride

(Click here if you want to watch the video instead of reading)

 The Problem (a.k.a. the Slow Creep)
Let’s talk about the quiet six-week slide. Showings in Calgary have been dipping every single week—down nearly eight percent this week alone. And let’s be honest: next week’s dip is basically guaranteed. Why? Because the entire city is busy putting on cowboy boots, chasing pancakes, and yelling “YAHOO” instead of “SOLD.” #StampedeWeek

 The Story (The Market Behind the Mayhem)
Even with showings slowing down overall, two price ranges are still putting up a fight:

• The six-hundred-thousand to eight-hundred-thousand dollar range saw an uptick in showings

• The one-million-two-hundred-thousand to one-million-four-hundred-thousand dollar range made a bold move with strong buyer interest

So while most of the market took a nap, those two bands brought their A-game.

 Sales for the month of June? Just slightly below the ten-year average. But here’s the kicker—sales over one million dollars are one hundred fifty percent higher than usual. It’s like the luxury market threw its own Stampede party and forgot to invite the rest of the city.  

 The Lesson (What It Means for You and Your Clients)

This market isn’t crashing—it’s coasting.

• Total inventory is sitting at ninety-seven percent of typical seasonal levels

• New listings in June came in ten percent above the ten-year average

• Average days on market are currently twenty-six percent lower than normal for this time of year

• Sale-to-list price ratio is ninety-eight percent—a hair higher than what we usually see

What does that tell us? We are firmly in a competitive-but-balanced market. Not overheated, not ice cold—just steady and strategic. If history’s any guide, we’ll see showings stabilize by mid-July, before the usual August cooldown.

 Opportunity Zones:

• If you're holding a listing between six-hundred-thousand and eight-hundred-thousand—or north of one-million-two-hundred-thousand—get it polished and priced right. Those buyers are still hungry.

• For sellers in the entry-level or move-up markets, this is not the time to wing it. Strategy matters more than speed right now.

• Remind your clients: the best time to make a move isn’t about the market—it’s about their moment. And you're the guide to help them get it right.

 Final Word:
Don’t mistake a slowdown in showing activity for a soft market. This is a smart market. It’s rewarding the pros—the ones who prep, price, and educate.

And maybe skip scheduling that open house during the pancake breakfast. Just sayin’. 

 Happy Selling 

Steve Phillips