It's not bad...it's just weird and has some variables
Hello Real Estate District,
(Click here if you want to watch the video instead of reading)
After last week's “showings surge” party, Calgary showings hit the brakes—down 4%. But not all price points were invited to the cooldown…Showings in Calgary dropped nine percent week over week. That’s now two weeks of consistent declines. Every price range took a hit—except the über-luxury market over $1.4M, which apparently didn’t get the memo.
🔥 Opportunity Alert:
$900K–$1.2M Showings Spiked 40%!
Yes, you read that right. The mid-to-upper market is on fire like it’s trying to prove something. If your buyers are sitting pretty in this range, it's time to hit the gas.
Yes, you read that right. The mid-to-upper market is on fire like it’s trying to prove something. If your buyers are sitting pretty in this range, it's time to hit the gas.
Meanwhile, homes under $700K took the week off. That’s where the slowdown happened—which also means more breathing room for buyers in that range who were feeling the frenzy.
Remember, sales trends follow two to three weeks behind showing trends!
📉 Sales Dip... But Don’t Panic
We saw a 5.8% drop in sales week-over-week, which stings a bit after last week’s 8% jump. But zoom out:
-
Over 1,600 sales so far in August
-
Still slightly behind average but nowhere near a meltdown
-
57% higher success rate in getting homes sold (aka fewer listings expiring without offers = good news for sellers who actually price right)
📈 Inventory + Speed = Balanced(ish)
Here’s the breakdown:
-
More listings than usual = buyers can finally breathe.
-
Homes selling 18% faster than normal for August (50 DOM vs usual 60).
-
But—tight market persists due to strong buyer demand and solid sales velocity.
📌 Translation:
Sellers can’t get cocky. Buyers can’t get lazy. We’re still in a competitive, balanced tug-of-war.
Sellers can’t get cocky. Buyers can’t get lazy. We’re still in a competitive, balanced tug-of-war.
🧠 Pricing Strategy PSA:
Sellers who list “just to see what happens” are now seeing…price reductions.
The 1.1% gap between list-to-sale price vs. original-list-to-sale price is widening.
Lesson? Get real on price upfront or get ready to drop it later.
Lesson? Get real on price upfront or get ready to drop it later.
If you're a seller, price compellingly, not optimistically.
If you're a buyer in the $900K–$1.2M range, be aggressive.
If you're under $700K, enjoy the pause—it might not last.
And if you're an agent... leverage this chaos to create clarity for your clients. That’s where you shine.
If you're a buyer in the $900K–$1.2M range, be aggressive.
If you're under $700K, enjoy the pause—it might not last.
And if you're an agent... leverage this chaos to create clarity for your clients. That’s where you shine.
Stay smart. Stay sharp.
🔥 Happy Selling🔥
Steve Phillips
Categories
Recent Posts
September Surge and What's Next
Back to School, Back to Reality
It's not bad...it's just weird and has some variables
When the Showings Slow Down but Sales Step Up
The Market's Not Slowing Down.. It's Just on Summer Hours
The Bounce Before the August Snooze
Average never looked so good!
When the Market Goes to the Stampede
The Summer Slide and the Million-Dollar Ride
June Gloom? Not Quite
"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "