Average never looked so good!

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 The Problem: If You’re Not Getting Showings… It’s Not the Market

Alberta showings have officially hit their lowest point since early March—and it’s the slowest this time of year we’ve seen in five years. But before you start panic-pricing your listing, let’s zoom in.

 Surprisingly stable week over week. And in fact, homes priced between seven hundred thousand and eight hundred thousand dollars saw a nice jump in activity. So there’s life in the market—buyers just aren’t wasting their time on overpriced or underwhelming options.

 The Story: The Inventory Finally Caught Up

Here’s the twist: for the first time in five years, we actually have the average number of listings we’d expect for July. That’s right. After years of hearing “there’s just no inventory,” the shelves are finally stocked. Why? A surge of new listings came to market, exceeding our usual volume for this time of year.

Now pair that with sales that—while slightly down this week—are still pacing above the 10-year average for July, and you’ve got yourself a textbook balanced market.

 The Lesson: The Market Is Doing Its Job. Are You?

Homes are selling in forty-six days—still nineteen percent faster than what’s normal this time of year.

Sale-to-list ratio? Sitting strong at ninety-eight percent.

But here's where it gets real: when you compare final sale prices to the original list prices, we’re at ninety-seven point two percent.

Translation? Many sellers are having to reduce to get the job done.

 If your listing isn’t moving, don’t blame the market. It’s likely a combo of price, presentation, and location that’s not adding up to “must-see” for buyers.

 The Opportunity:

• Sellers: This is your moment to shine. Buyers have options, yes—but they’re still paying top dollar if your home earns it.

• Buyers: You finally have breathing room. More listings, steady pricing, and time to think. This is what “healthy” looks like.

• Agents: Enjoy it. This is the unicorn of real estate conditions: a strong, steady, balanced market where time management is possible, deals are closing, and no one’s losing their mind. That’s the dream, right?

 The Final Word:

We're not chasing chaos, we're not stuck in a lull—we're right in the middle of a stable, reliable summer market. And while it's not as wild as the last few years, it's better in the ways that count.

If your deals aren’t coming together, it’s probably not the market. It's time to dig into strategy, adjust expectations, and get sharp on pricing.

Because when the market does its job—so should we.

 Happy Selling 

Steve Phillips