The Market's Not Slowing Down.. It's Just on Summer Hours

(Click here if you want to watch the video instead of reading)

You know that vibe when your favourite coffee shop closes early in July? That’s us right now. Still serving. Just slightly sunburned.

Just when we got excited about two weeks of increased showings… boom—a good ol’ 8% drop in Calgary showings this week.

Turns out, even buyers like patios and Stampede breakfasts. Every price range dipped, except properties under $300,000, which held strong like a 2001 Honda Civic with 400,000 clicks—still going, still in demand.

The Story:

Even with the past two weeks having increased showing activity, despite the six-week streak prior of lower showing activity, sales stayed even week over week—which in this market, is basically a mic drop.
And if you’re in the $300K–$800K range? You’re carrying the market like a real estate Sherpa. Thanks for the lift.

July wrapped up almost exactly average. Not hot, not cold… just medium roast.

And for the first time in five years, we have the average amount of inventory we’re supposed to have. With our population increase, this should be higher but we see the balanced market vibes. Everything’s just... making sense. Weird, right?

Expired listings?
Only 45% of the usual are fizzling out, which means more homes are selling instead of sitting like that half-finished reno project in your garage.

 The Lesson: We’re still in a competitive, balanced market. So yes, you can enjoy your summer AND do deals—but you can’t fake the strategy.

• Days on market = 47 (still 18% faster than the July average).

• Sale-to-list ratio = 98.1% (a.k.a. you better price it sharp).

• But here’s the kicker:
  The original list-to-close price ratio is 97.1%, which means sellers are still overshooting, then adjusting.

If your listing is getting ghosted harder than a Tinder date after mentioning “real estate license”... it’s probably not the buyers.
It’s your price, your photos, or your “vintage” carpet.

The Opportunity:

• Under $300K? You’re hot. Stay humble.

• Move-up market? The $300K–$800K range is selling. If buyers can sell their starter homes, they’ll come shopping.

• High-end sellers? Strategy > vibes. You’re not getting showings just because your countertops sparkle.

• Everyone else? Time to stop “waiting for the market” and start working it. Buyers and sellers need real guidance.

The Final Word:

The market’s not broken. It’s just in flip-flops.

So stop looking for a magic moment, and start being the reason your clients feel confident enough to make a move.

This market doesn’t need hype.
It needs helpers who know their stuff.

Now get out there—and maybe wear sunscreen this time..

 Happy Selling 

Steve Phillips