Showings are ice cold but luxury is heating up!

by Steve Phillips

Hello Real Estate District,(Click here if you want to watch the video instead of reading )

Alright, let’s talk about what’s happening in the Calgary market—because between the bitter cold snap, tariff threats, and showings taking a dive, you might think the market is frozen solid.

But here’s the truth… it’s NOT.Yes, we saw showings in Calgary drop 58% week over week—buyers weren’t exactly sprinting to showings in -30°C. But here’s the kicker:

The market fundamentals are still strong

Luxury buyers are out in full force

Sales are still pacing ahead of last yearLet’s dig in.

Showings Slowed, But Look Who’s Still Shopping!

Showings in Alberta dropped 2.4% week over week—not shocking considering the deep freeze.

Calgary showings took a 58% nosedive—buyers clearly swapped house hunting for hot chocolate.

But wait… the average showings per listing still sits at 6.71! That means buyers are still active—they’re just being more selective.

Where’s the demand?

$500K - $800K homes are still leading the market, making up 46% of all showings.

Luxury buyers are stepping UP! Showings increased 7.9% for $1.1M - $1.2M homes and 10.7% for $1.4M - $1.5M homes.

Translation? People with money aren’t waiting—high-end homes are moving!

SALES ARE ABOUT TO JUMP—HERE’S WHY

Now, here’s the part most people miss: There’s a 2-3 week lag between showing activity and sales.Which means… we should start seeing a spike in deals closing very soon!

January sales were up 21% year over year!

Total listing inventory is still low—sitting at just 72.4% of normal levels.

New listings in January came in 16.5% above average, but we’re still in a supply crunch!The takeaway? If sellers want to capitalize on this market, they need to be priced right.

OPPORTUNITIES IN THE MARKET RIGHT NOW

Luxury buyers aren’t slowing down – If you’ve got high-end listings, now’s the time to push them. Showings in the $1M+ market are climbing.
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Mid-range homes ($500K - $800K) are still the most in demand – 46% of all showings are in this range. If you have listings here, get aggressive with marketing.
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Less inventory = Sellers have leverage – But that window won’t last forever. More listings are trickling in, so sellers need to act now before competition increases.
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Sales are about to pop – We’re in that 2-3 week lag period, meaning the buyers who were active in mid-January are about to pull the trigger on purchases. Be ready.